The real estate market in Los Angeles is experiencing a generational shift, with Gen Z realtors increasingly stepping into the spotlight. In the post-pandemic world, the industry has seen a rise in the number of younger agents entering the market, using their tech-savvy approach and digital fluency to engage with clients and adapt to a rapidly changing environment. This shift comes at a time when the housing market has undergone profound changes, with more buyers looking for digital-first experiences and innovative ways to find properties.
The Rise of Gen Z Realtors
In 2025, Gen Z (born between 1997 and 2012) is starting to represent a larger percentage of the real estate industry, and it’s clear that this generation’s approach to real estate is reshaping the market. According to National Association of Realtors, the number of real estate agents under 30 has quadrupled in the past year. Many Gen Z agents are tapping into their deep understanding of technology and social media to build networks and establish a presence in an increasingly competitive market. The rise of platforms such as TikTok and Instagram has given real estate professionals the ability to showcase properties in creative, engaging ways, using short-form video content and live streams to connect directly with potential buyers.
For instance, Marios Milonas, a Gen Z agent, has built a multi-million dollar business in just three years, using TikTok videos that offer real estate tips, highlight luxury homes, and engage with his followers in real-time. Similarly, Chloe De Verrier and Joseph Khateri, two other young agents, have successfully carved out niches in specific areas of Los Angeles. Their approach involves focusing on the millennial and Gen Z buyer demographic, who are particularly interested in eco-friendly homes, smart homes, and sustainable living.
Digital-First Real Estate Strategies
What makes these young agents stand out is their ability to leverage digital tools to their advantage. Virtual tours, drone footage, and augmented reality (AR) walkthroughs have become standard offerings for these agents. In 2025, virtual tours have become a necessary tool, especially for out-of-town buyers who are unable to visit properties in person. The use of augmented reality, which allows potential buyers to visualize themselves in a space with personalized design changes, is transforming how homes are marketed.
Another key innovation Gen Z realtors have brought to the table is social media marketing, with platforms like Instagram and TikTok providing opportunities for real estate agents to showcase properties in real-time. Through these platforms, agents can interact directly with their audience, host virtual open houses, and answer questions in a more personal way, all while building their personal brands. Many agents have also embraced live streaming as a way to provide interactive tours, offering an immediate experience of homes for interested buyers. These young agents are not only selling homes but also creating communities and relationships with potential clients online.
Challenges Faced by Gen Z Realtors
Despite the many advantages that come with being a digital-native, Gen Z realtors face significant challenges. One of the most prominent hurdles is the experience gap. Real estate can be an industry that relies heavily on experience and local market knowledge, and while young agents bring technological innovation, they often lack the decades-long networks that older, more established realtors have.
However, many young realtors are overcoming this by partnering with mentors and seasoned professionals who can offer guidance while they handle the tech and marketing sides of the business. Building a network of trusted contractors, inspectors, and lenders is critical for any realtor, and young agents are learning the importance of building relationships that go beyond just securing a sale.
Sustainability and Eco-Friendly Homes: Gen Z’s Key Focus
One area where Gen Z agents are making their mark is in the growing demand for eco-friendly homes. Millennials and Gen Z are more environmentally conscious than previous generations, and they are increasingly seeking homes that align with their values. This has opened up a new avenue for younger realtors, who are leveraging their knowledge of sustainable design, energy-efficient appliances, and solar energy systems to cater to this demand.
The popularity of eco-friendly homes is evident in neighborhoods like Venice, Echo Park, and Silver Lake, where younger buyers are driving the demand for homes that feature sustainable materials, green certifications, and smart home technology. Realtors are often working with builders and architects to ensure that homes are energy efficient and meet green standards. This shift is not only reshaping the market but also influencing the broader industry as it moves toward more environmentally conscious practices.
Conclusion: Shaping the Future of Real Estate
Gen Z’s influence on the Los Angeles real estate market is undeniable. They are reshaping the market through a combination of digital innovation, social media mastery, and a strong emphasis on sustainability. As the market continues to evolve, this new generation of real estate professionals will likely play a pivotal role in shaping the future of the industry. Their focus on technology-driven marketing and eco-conscious living is likely to set the tone for the years to come.
While they face challenges in terms of experience and networking, Gen Z realtors are showing that innovation and adaptability are just as crucial to success in real estate. As more buyers seek modern, flexible, and sustainable living spaces, Gen Z agents will be at the forefront of meeting those needs and leading the industry into a new era.
