Despite a noticeable slowdown in housing transactions across various regions of the country, real estate professionals remain largely optimistic about the future of their industry. According to the National Association of REALTORS®’ 2025 Member Profile, a strong majority of U.S. agents are expressing confidence in their long-term professional outlook. The report, based on a nationwide survey of REALTORS®, shows that 74 percent of respondents are “very certain” they will continue practicing real estate for at least the next two years—a clear indication of the industry’s resilience in the face of evolving economic and market dynamics.
The 2025 Member Profile highlights several trends shaping the profession at a time when home sales have slowed due to affordability challenges, elevated mortgage rates, and limited housing inventory. Yet even as transaction volumes have dipped compared to previous years, real estate agents are demonstrating flexibility and commitment by adapting to the needs of today’s buyers and sellers. Many professionals are doubling down on key services that differentiate them in the marketplace, such as home staging, innovative digital marketing, and hyper-local market analysis.
Agents are increasingly utilizing virtual tools to enhance their outreach and client engagement. From 3D tours and social media-driven campaigns to customized neighborhood reports and online seminars for first-time homebuyers, REALTORS® are embracing technology to remain relevant and effective. This shift is helping agents support clients who are navigating tighter budgets, stricter lending standards, and a more competitive environment for available homes.
Financially, real estate professionals appear to be weathering the market’s cooling phase with some stability. The survey noted that median gross income for REALTORS® rose to $58,100 in 2024, up slightly from $55,800 the previous year. The typical agent completed a median of ten transaction sides during the year, which remains consistent with prior figures. These income and transaction levels suggest that while agents may be handling fewer listings or facing longer timelines to close deals, experienced professionals are maintaining productivity and sustaining their business models.
A major concern expressed in the report is the growing impact of housing affordability constraints. With rising home prices and persistently high interest rates, many would-be buyers have found themselves priced out of the market or forced to reconsider their expectations. REALTORS® cited affordability as the most pressing challenge affecting buyers today, surpassing even inventory shortages. In response, agents are working more closely with lenders and financial advisors to identify creative financing options and encourage clients to explore up-and-coming neighborhoods that may offer better value.
The report also offers insights into the demographics and composition of the REALTOR® community. The median age of REALTORS® is now 57, reflecting a seasoned and experienced workforce. However, the profession is also seeing new entrants who bring fresh perspectives and a strong affinity for digital tools. This blend of experience and innovation is contributing to an industry that continues to evolve in step with market demands.
Beyond day-to-day transactions, many REALTORS® are focusing on client relationships as a cornerstone of their long-term success. Repeat business and referrals remain critical sources of income, especially during slower periods. Agents are investing in community engagement and ongoing client support to build trust and loyalty. Whether it’s offering guidance on market timing, providing insight into local school districts, or advising on long-term property investment, agents are positioning themselves as indispensable advisors rather than one-time service providers.
The 2025 Member Profile also reflects broader sentiment within the industry that the current slowdown is part of a cyclical shift rather than a fundamental downturn. Industry analysts and NAR economists predict a modest recovery in sales volume by late 2025, with stronger momentum anticipated in 2026 as mortgage rates stabilize and new housing inventory becomes available. Many agents are planning accordingly—maintaining their presence in the market, continuing education, and expanding their networks to be ready for the next growth phase.
Overall, the report paints a picture of a profession in transition but not in decline. REALTORS® across the country are demonstrating not only commitment but also strategic agility. By embracing technology, focusing on client service, and adapting to new market realities, real estate professionals are showing that even in slower times, their role remains essential to the housing economy and the communities they serve.
