Nick Cherry, the founder and CEO of Murcia Services, has made a name for himself as one of Spain’s most successful and trusted real estate professionals. With a career spanning years of dedication to helping international clients buy, sell, and rent properties, especially in renowned golf resorts and residential areas across the Region of Murcia, Nick has cemented his agency’s position as a leader in the market. Through his vast knowledge and unwavering commitment to customer satisfaction, he has become a go-to name for anyone seeking property in the area.
Murcia Services, founded by Nick Cherry, has not only focused on the real estate needs of its clients but has continually expanded its services to accommodate the growing demand from international buyers. In 2024, the agency expanded its presence with a new stall at the Region of Murcia International Airport (Corvera), aiming to engage directly with potential property buyers as they arrive in the region. This initiative showcases the company’s proactive approach to international expansion and reinforces its commitment to connecting with clients from around the world.
However, the success of Nick Cherry extends far beyond his professional achievements. As a devoted family man, Nick balances the demands of his successful business with his personal life, which includes his wife, Dani, and their three children—George, Phoebe, and Gigi. His ability to juggle a thriving business and a growing family serves as a testament to his time management skills, ambition, and dedication to both his professional and personal commitments. Nick’s life story exemplifies the power of ambition, resilience, and the importance of maintaining a sense of family values while pursuing business success.
Murcia Services’ growth continues at an impressive pace. Not only is the agency further strengthening its foothold in the Region of Murcia, but it has plans to expand internationally with new offices slated for the UK, Belgium, and the Netherlands. Additionally, the opening of an office at La Manga Club reflects Murcia Services’ strategic push to accommodate the increasing needs of its diverse international clientele. These steps indicate Nick’s vision for the company, aiming to serve more clients and help even more people navigate the Spanish property market successfully.
In 2025, the launch of the luxury platform VelaClub.com marks an exciting new chapter for Nick and his company. VelaClub is a sophisticated brand catering to the elite market with a unique offering that includes luxury real estate, yacht charters and sales, and private jet services. This bold move into the luxury sector is not just a reflection of Nick’s business acumen but also an understanding of his clientele’s evolving needs. As international buyers seek more than just properties but a lifestyle, VelaClub offers a curated experience underpinned by the trusted team at Murcia Services.
VelaClub’s launch serves as an illustration of the dynamic growth of Murcia Services, expanding the brand’s scope beyond real estate into the realm of luxury experiences. Whether clients are seeking a private jet for global travel or a superyacht for a Mediterranean summer, VelaClub offers tailored services that go beyond traditional property transactions, making it a one-stop destination for a lifestyle of prestige and personal service.
Nick’s success is not purely business-driven; he is a firm believer in the power of family and community. His personal values, shaped by years of working alongside his wife and raising three talented children, have significantly influenced the ethos of Murcia Services. Each of his children brings a unique set of qualities to the table, from George’s remarkable talent in motocross to Phoebe’s natural leadership skills, and even the youngest, Gigi, who already seems poised to win hearts with her charm. Together, they represent a promising future for both the Cherry family and the companies they’re building.
George, 14, has already proven himself to be a star in the world of motocross and supercross. As a multiple-time champion, George shows a resilience and work ethic that many adults would envy. His achievements on the track are mirrored by his maturity, serving as an inspiration not only to his younger siblings but to his peers as well. Phoebe, at just eight years old, already exhibits the qualities of a future leader. Her determination, ambition, and natural confidence have earned her the affectionate title of potentially taking over the Cherry family empire one day. Meanwhile, Gigi, only three months old, might be the youngest, but she’s already capturing the hearts of those around her, marking the beginning of what promises to be an exciting family legacy.
Beyond the family, Nick’s dedication to his work has earned him recognition from both clients and industry professionals. Murcia Services has built a solid reputation based on trust, expertise, and a client-first philosophy. The company’s clients frequently commend Nick for his personal touch, hands-on approach, and professional integrity. Testimonials from satisfied clients, such as Frank Pons, Chairman and Founder of the PFP Group of Companies, highlight Nick’s attention to detail and his deep knowledge of the local market. Whether buying or selling property, clients feel assured in Nick’s ability to navigate them through the process with efficiency and confidence.
Nick’s long-standing relationships in the business world have also contributed to his success. His partnership with Carl Long is an example of the mutual respect and trust Nick has built within the industry. Carl has worked with Nick for nearly two decades and describes him as a “friendly, professional, and competent person” with a “natural ability to engage with his clients.” This type of collaboration has undoubtedly contributed to Murcia Services’ sustained growth and success.
In a highly competitive market, Nick’s business acumen, his ability to adapt to evolving client needs, and his unwavering commitment to quality service have set Murcia Services apart. The company’s expansion into luxury real estate through VelaClub only solidifies Nick’s standing as a forward-thinking entrepreneur ready to redefine what success looks like in the Spanish real estate market.
As Nick Cherry continues to lead Murcia Services and VelaClub into the future, his passion for real estate, commitment to providing clients with exceptional service, and dedication to his family ensure that his influence in the market will only continue to grow. His story is one of perseverance, ambition, and the seamless integration of business success with personal fulfillment.
For more information, visit the official websites: Murcia Services and Vela Club. Follow Nick Cherry on Instagram and Murcia Services.
Contact: Nick Cherry
CEO, Murcia Services
Phone: +34 677743557
Email: ni**@************es.com