Better Homes and Gardens Real Estate LLC has published its comprehensive 2025 Home Trends Insights Report, shedding light on the prevailing home design and improvement trends currently shaping the real estate market. This report serves as a crucial resource for both industry experts and homeowners keen on enhancing their properties with the latest trends.

The insights presented in this report are bolstered by extensive research conducted by Better Homes & Gardens, Investopedia, and The Spruce, all recognized brands under the umbrella of Dotdash Meredith. These findings have been corroborated by a network of affiliated agents within the Better Homes and Gardens Real Estate framework.

“Today’s consumers are dedicating significant time, energy and resources to enhance the functionality and personality of their homes,”

Key Findings from the 2025 Home Trends Insights Report

1. Home Improvements with High Value Return

The report indicates that homeowners can significantly increase the value of their properties through strategic improvements. The top three recommended upgrades include:

• Moderate kitchen renovations
• Bathroom updates
• Fresh interior paint jobs

Additionally, homeowners are focusing on enhancing both functional spaces and aesthetic appeal, with projects such as sprucing up small entryways, adding built-in shelving, and updating cabinets and backsplashes.

2. Addressing Affordability Challenges

Younger generations are showing greater willingness to embark on home improvement projects, often opting for fixer-uppers as their first home purchase instead of seeking turn-key options. This trend reflects a shift in priorities among new homeowners.

3. Continued Popularity of Cottage and Farmhouse Styles

The appeal of cottage and farmhouse décor has not waned, with interest levels rising by 70% and 67%, respectively. Additionally, coastal aesthetics and nature-inspired colors are gaining traction, as homeowners embrace rustic elements like natural wood, stone, and brick.

4. Distinct Generational Preferences

The report highlights contrasting design preferences between generations. Almost half of Gen Z shows a preference for maximalism—with vibrant colors and eclectic designs—while 67% of Millennials lean towards modern minimalism. This divergence in aesthetic taste is pivotal in shaping the future of home décor.