Global Participation

This year’s conference promises a diverse assembly of real estate professionals, with confirmed attendees from ten different countries, including:

• United States
• Argentina
• Canada
• Colombia
• Costa Rica
• Peru
• Portugal
• Spain
• Ukraine
• Philippines

In the U.S. alone, representatives from 47 states are expected to join the event.

A Visionary Gathering

Vivian Macias, CRS and president of the RRC, emphasized the importance of the conference, stating, “Sell-A-Bration has become the essential event where the brightest stars in our industry gather to exchange ideas, forge meaningful connections, and gain actionable strategies from the leading minds in real estate.”

Conference Highlights

With an anticipated turnout of up to 1,000 participants, the conference will focus on education and networking, providing top-producing Certified Residential Specialists (CRS), RRC members, and REALTORS® with vital insights to bolster their business capabilities and forge new referral networks.

Educational Opportunities

The conference will kick off with two pre-conference workshops:

• “In It to Win It: 101 Ways to Engage and More” featuring CRS Instructors Frank Serio, CRS, and James Nellis, CRS.
• “AI Tools: Better Prompts, Better Results” with instructor Dale Carlton, CRS, which contributes towards RRC’s AI Certification.

Keynote Presentations

This year’s keynote speakers include:

• Morris Morrison: A futurist, author, and entrepreneur, who will deliver a session entitled “Disrupt Yourself: Driving Change to Create Growth and Opportunity.” He will share insights from his inspirational journey and discuss strategies for embracing change in the evolving real estate landscape.
• Brett Culp: An award-winning documentary filmmaker, set to present “Superhero Leadership in Uncertain Times.” His talk aims to inspire attendees to cultivate leadership and unite their communities through shared values and goals.

Professional Development

The event will also showcase an exhibit hall featuring specialized business solutions tailored for high-performing residential real estate professionals. Highlighted organizations include:

• Asian Real Estate Association of America
• LGBTQ+ Alliance
• REALTOR® Relief Foundation

For a complete list of exhibitors and sponsors, please refer to the Sell-A-Bration website.

Looking Ahead

Preceding the main event, the RRC will conduct a state leadership seminar, designed to equip real estate leaders with the knowledge and skills necessary for the upcoming year.

“The testimonials from past attendees and our presenters speak volumes about Sell-A-Bration’s impact on real estate careers,” said Jeff Hornberger, CAE, RRC CEO. “We invite professionals to view these success stories on the RRC YouTube channel to understand why this event consistently delivers exceptional value.”