The Italian fashion brand Miu Miu, a subsidiary of the Prada Group, has reaffirmed its commitment to Midtown Manhattan by renewing its lease for a substantial retail space. The lease encompasses 24,000 square feet at 11 East 57th Street, located in the vibrant Plaza District, as revealed in a recent retail market report from CBRE.

Details of the Lease

Miu Miu’s presence at this location dates back to 2007, when it took over the space from Jil Sander, which was also previously affiliated with Prada. The specifics regarding the renewal term and the financial terms of the lease, including the asking rent, have not been disclosed. However, CBRE reports that retail rents in Manhattan averaged $659 per square foot in the first quarter of 2025.

Ongoing Connections in the Area

In addition to its main location at East 57th Street, Miu Miu operates two other stores in Manhattan: a standalone boutique at 100 Prince Street in SoHo and a store within Bergdorf Goodman’s flagship department at 754 Fifth Avenue, according to information from the brand’s website.

About Miu Miu

Founded in 1992 and named after Miuccia Prada, granddaughter of Prada’s original founder Mario Prada, Miu Miu was established to provide a more playful and affordable alternative to the main Prada line. The brand has carved out its own identity as a sister brand to Prada, gaining a dedicated following in the fashion community.

Ownership and Management of the Property

The building that houses Miu Miu was acquired by the Hearst Corporation in 2002. Hearst also operates from nearby Hearst Tower, located at 300 East 57th Street, as per property records.

Conclusion

Miu Miu’s lease renewal underscores the brand’s ongoing commitment to maintaining a significant retail presence in one of New York City’s most prestigious shopping districts. As the retail landscape evolves, the brand continues to thrive, reflecting its strong connection to the fashion-forward consumer base in the area.