Lofty, a technology company focused on real estate solutions, has unveiled a new product designed to enhance lead generation efforts for agents: Lofty Bloom. This innovative tool integrates multiple marketing strategies, leveraging direct mail, digital ads, and advanced AI-driven follow-up processes from a unified platform.

About Lofty Bloom

Lofty Bloom aims to bolster local brand visibility while generating inbound leads for real estate professionals. By helping agents establish themselves as the “go-to” experts in specific neighborhoods, the tool intends to empower agents in strategically important zip codes.

Webinar Announcement

To delve deeper into the capabilities of Lofty Bloom, Lofty is hosting a webinar titled “Plant the Seeds of Success: Own Your Market with Lofty Bloom”, scheduled for Thursday, April 17 at 1 p.m. ET. This session will provide insights into how agents can harness the full potential of this tool.

Features of Lofty Bloom

Lofty Bloom stands out by automating marketing initiatives across four critical channels:

• Prospecting
• Retargeting
• Follow-up
• Nurturing

The tool operates on a system of predefined triggers and alerts, allowing campaigns to launch autonomously. This removes the need for direct agent involvement while ensuring a steady marketing rhythm.

Postcard Campaigns and AI Integration

A unique feature of Lofty Bloom allows agents to send postcards directly to homeowners in designated areas. These postcards not only inform recipients about recently sold or listed homes but feature QR codes that link to the agent’s Home Valuation page. This approach enables potential clients to opt-in for further contact and marketing communications.

Upon a recipient’s interaction with the QR code, the system activates Facebook retargeting ads and employs Lofty’s AI to facilitate follow-up, qualify leads, and schedule appointments, streamlining the acquisition process for agents.

Industry Commentary

Dave Carter, Vice President of Lofty, stated, “Lofty Bloom is the most dynamic, end-to-end digital farming tool, seamlessly combining postcards, digital marketing, AI-powered nurture and follow-up for exclusive ZIP Code targeting.” According to him, Lofty Bloom is designed to engage with homeowners and sellers effectively, maximizing exposure for agents in their targeted markets.

Learn More

If you wish to explore how Lofty’s AI capabilities can contribute to the growth of your real estate business, visit lofty.com/ai/overview.