Born and raised in Milwaukee, Emily Mattson graduated Cum Laude from the University of Wisconsin, where she earned a degree in finance and real estate design. Her career in real estate commenced in 2007, just one year before the market downturn in 2008.

Early Career and Ambitions

Beginning her career at First Weber Realtors in 2009, Mattson was resolute in her goal of becoming a top producer. “I dreamed big and I worked my butt off,” she recalls, often logging 60 to 70 hours a week to achieve her objectives. Alongside her professional pursuits, she balanced family life as a mother to five children, prompting her to seek a sustainable work-life balance.

Formation of the Mattson Real Estate Group

Recognizing the importance of collaboration, Mattson joined a real estate team before eventually deciding to go solo in 2016. With the support of an administrative assistant, she established the Mattson Real Estate Group.

Today, she serves not only as the owner of her group but also as the Regional Manager at First Weber, consistently achieving individual sales of over $20 million annually. Her efforts have earned her recognition as a leader within both her company and the broader Milwaukee real estate community.

Team Dynamics and Management Style

Mattson’s team, comprising three agents and an administrator, completed 76 transactions the previous year, amounting to over $40 million in sales. When asked about maintaining work-life balance, she emphasizes teamwork: “It’s a challenge, but the team has been together for a while now, and with all of us working together as we do, we can manage our time pretty well.”

Choosing Team Members

Mattson prioritized hiring individuals who share a passion for client service. She seeks agents who possess strong negotiation skills and a commitment to making informed decisions on behalf of their clients. Her current team includes members with diverse backgrounds, enhancing their collective strength.

Embracing Systems and Procedures

“Systems and procedures” is Mattson’s guiding mantra. She has implemented strict protocols to ensure smooth transaction processes and is continually enhancing her systems through technology. Regular meetings foster communication and collaboration, ensuring all team members stay informed.

Strong Team Culture

Mattson describes her team as more like family. They share common interests, including raising children and engaging in community service, which deepens their connection beyond just business goals. Remarkably, over 85% of her business stems from referrals and past client engagements, reflecting her focus on relationship-building.

Service Areas and Market Insights

The Mattson Real Estate Group specializes in areas including Ozaukee, Milwaukee, Washington, and Waukesha counties, particularly along the northern shore of Lake Michigan. This region boasts desirable commuting options, with proximity to both Milwaukee and Chicago, making it appealing for families and professionals alike.

The average home sale price in these areas is approximately $625,000, but this figure can vary significantly depending on the specific location and property type.

Future Outlook and Team Growth

When questioned about future recruitment for her team, Mattson stated that, for now, they are content with their current structure. “We are working well together as a team, and everyone is thriving despite our busy lives outside the office,” she affirmed.

Advice for Aspiring Team Leaders

For those considering forming their own real estate teams, Mattson emphasized the importance of robust administrative support. “Have your systems in place. Start with a good administrative assistant to help keep transactions on track,” she advised. Aligning the goals and work ethics of team members is crucial for fostering a productive environment.

Featured Listing

Luxury Home in Mequon, Wisconsin

Listing: 13105 North West Shoreland DRIVE, Mequon, Wisconsin

• 4 Bedrooms
• 5 Bathrooms
• 5,379 sq. ft.
• Listing Price: $1,550,000

This stunning property spans over 10 acres and has been thoughtfully renovated to enhance its charm and functionality. Features include a gourmet kitchen, a spacious owner’s suite, and a finished lower level with ample entertaining space.