Panelists and Moderation

The discussion featured a panel comprising:

• Jay Rooney – Founder and CEO of DepositLink
• Chip Murphy – Vice President at Michael Saunders & Company
• Donny Samson – CEO of Samson Properties

Moderating the event was Marki Lemons-Ryhal, a notable real estate influencer and founder of the business education firm, ReMarkiTable.

Key Insights

Here are some critical takeaways from the webinar:

• Streamlining Transactions: Companies such as DepositLink aim to simplify real estate transactions by facilitating digital processes, which eliminates the need for physical paperwork and reduces transaction times.
• Efficiency Tools: Utilizing technology management tools like workflow stacks and automated systems (e.g., ZenDesk) can drastically enhance a brokerage’s efficiency, minimizing repetitive questions from agents.
• Incorporating AI: Generative AI applications for text (ChatGPT), transcription (Otter AI), and imagery (MidJourney) are becoming integral for agents. Those who haven’t yet adopted these tools are encouraged to do so.
• The Power of Video: Video marketing is essential not only for reaching consumers but also for engaging clients. Repurposing video content across various marketing channels can maximize exposure.
• Maintaining Human Connection: While technology can streamline tasks, it is vital to retain the human touch. Tools that help foster communication between agents and clients can improve relationships and support agent effectiveness.

Panelists’ Perspectives

During the webinar, panelists shared their thoughts on the significance of embracing technology:

“The best way to think of DepositLink is Venmo for real estate, but on steroids. We’re talking about reducing the effort from days to minutes literally. And the beauty of it is that DepositLink allows the agent, the consumer, the finance admins and brokers at these companies to track these payments in real time.” – Jay Rooney, Founder and CEO of DepositLink

“What I encourage real estate agents to do is to put out 1066 words of valuable content per day for every hundred thousand dollars they want to earn. A one-minute video is the value of 1.8 million words. Therefore, if they’re putting out a video every single day, they’re building a $1.8 million business essentially, whether they know it or not.” – Marki Lemons-Ryhal, Chief Artificial Intelligence Officer, ReMarkiTable

“As a broker, you really have to be curious and willing to look at new technologies. One particular tool focused on retention that our leadership team uses is Courted. It’s essentially a CRM and agent database that shows our agents activity and prompts outreach. This fosters a sense of value and communication among agents.” – Chip Murphy, Vice President, Michael Saunders & Company

“Video is the best way that you can let agents see behind the covers and see what’s going on with your company. Many agents want to learn as much as possible before reaching out. It’s about providing them with the resources they need for informed decisions.” – Donny Samson, CEO, Samson Properties