Century 21 Teams Up with The Institute for Luxury Home Marketing
Century 21 Real Estate LLC has formed a strategic partnership with The Institute for Luxury Home Marketing, aimed at equipping its agents with essential tools to thrive in a competitive luxury real estate market.
Empowering Agents with Training and Resources
This collaboration grants Century 21® affiliated agents exclusive access to specialized luxury real estate courses and various member benefits. These offerings include local luxury market reports, insights into wealth trends, and advanced marketing tools tailored to attract high-end buyers and sellers.
Introduction of the Q1 2025 Luxury Market Report
The partnership kicks off with the launch of the Q1 2025 Luxury Market Report, a quarterly publication designed to present key market data that assists affluent buyers and sellers in making well-informed real estate decisions. The report indicates a robust start to 2025, featuring cautious optimism and renewed activity among buyers and sellers.
Key Findings from the Report
- Increased Inventory: A notable 26.3% rise in single-family home inventory and a 27.3% uplift for condominiums and townhomes compared to 2024.
- Rising Sales: Sales for single-family homes climbed by 9.4%, while sales for condominiums and townhomes increased by 2.4% over the same period.
- Long-term Transactions: The majority of transactions are now focused on long-term objectives such as relocation, upsizing, or securing secondary homes, moving away from short-term investments.
Continuing Trends in the Luxury Market
As real estate professionals and buyers navigate ongoing macroeconomic factors—such as interest rates, geopolitical issues, and insurance trends—Century 21 remains optimistic about enduring core demands in the luxury segment.
“The idea of luxury real estate continues to evolve for today’s affluent buyers—it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” commented Tori Keichinger, vice president, head of marketing for Century 21 Real Estate LLC. “Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys.”
Upcoming Educational Opportunities
As part of the enhanced CENTURY 21 Fine Homes and Estates program, agents will have the opportunity to participate in a series of live-stream courses throughout the year. These sessions will be led by experienced luxury real estate professionals Sarah Gunnip from CENTURY 21 Mike Bowman, Inc. and Laura Heigl from CENTURY 21 Scheetz.
Words from The Institute
“We are very excited to forge this new relationship with the CENTURY 21 brand,” remarked Diana Weir, head of The Institute. “Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s best-in-class courses and luxury agent tools.”
Explore the Full Q1 2025 Luxury Trends Report
To delve deeper into the findings and insights of the Q1 2025 Luxury Trends Report, visit this link.