Enhancing Real Estate Success through Service and Education
In the competitive landscape of real estate, providing exceptional service is imperative, especially amid ongoing inventory challenges. Vince Leisey, CEO of Berkshire Hathaway HomeServices Ambassador Real Estate in Omaha, Nebraska, recognizes the vital role of concierge-level service in differentiating his agency and its nearly 1,100 agents.
Navigating Market Challenges
As inventory shortages persist and the number of prospective buyers declines, Leisey underscores the importance of engagement. “We need to make sure they’re doing everything they’ve got to do to stay in touch with their database, nurture those relationships and show value,” he states. His primary objective is to keep agents focused on maximizing their interactions with clients.
With economic factors outside of their control—such as interest rates and housing supply—the emphasis on building relationships becomes even more critical. Leisey notes a trend in conservative markets, where homeowners are opting to remain in their properties longer due to the “lock-in effect.” This observation drives his commitment to enhancing agent education to adapt to evolving market conditions.
Investing in Training and Resources
To foster a more knowledgeable team, Leisey sends 20 agents each month to participate in 14 Mastermind sessions. Furthermore, he facilitates regular interactions with American Home Shield® (AHS®) market managers, who provide insights into home warranties and their benefits.
“It’s important for the AHS market manager and our agents to build a stronger relationship with each other,” Leisey emphasizes. This collaborative effort allows AHS to share success stories and changes in offerings, while agents gain clarity on how to effectively convey value to clients.
Integrating Home Warranties into Best Practices
Since incorporating home warranties into best practices in 2015, Leisey has maintained a productive relationship with AHS, which has become a cornerstone of his agency’s strategy. He advocates for agents to inform clients, especially first-time buyers or those concerned about financial strain, about the advantages of including a home warranty in the purchase price.
Leisey expresses appreciation for the support AHS provides, stating, “The AHS team does a great job supporting questions the agent or client may have about the home warranty.” Such readiness enhances the overall client experience and adds significant value.
For those looking to enhance their understanding of home warranties and real estate solutions, further information can be obtained on the AHS website at this source.
