In a strategic move to enhance its presence in Middle Tennessee, Better Homes and Gardens Real Estate Heritage Group has successfully acquired Advantage Realty Partners (A.R. Partners) located in Manchester, Tennessee. This acquisition serves to broaden the firm’s service area and market share.

Recent Collaborations and Growth

This announcement follows the collaboration with Baker and Cole Properties last November, which has since been rebranded as Better Homes and Gardens Real Estate Baker and Cole. With these developments, the newly formed entity now operates three offices and employs around 80 sales associates.

Leadership and Future Direction

A.R. Partners was established in 2007 by Lora and Mitch Umbarger. Following the acquisition, Lora will continue her role as principal broker while Mitch will concentrate on his real estate sales activities.

Melissa Sterling, the principal broker/owner of Better Homes and Gardens Real Estate Heritage Group, expressed enthusiasm about the growth opportunities provided by the move. “We joined Better Homes and Gardens® Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brand’s robust tools, technology, and support,” she stated. This ensures that their values align, focusing on collaboration, professional development, and a commitment to excellence.

Enhanced Resources and Opportunities

The merger promises significant benefits for the newly affiliated agents. They will gain access to Be Better University®, an award-winning professional development platform, alongside various business-building resources. Furthermore, agents can utilize the sophisticated marketing tools offered through the brand’s exclusive luxury marketing platform, the Distinctive Collection by Better Homes and Gardens Real Estate®.

Voices of Leadership in the Acquisition

Expressing her excitement about the acquisition, Lora Umbarger stated, “We are thrilled to be part of Better Homes and Gardens Real Estate. This is a great move for us… It is an opportunity for the agents to grow – personally and professionally.” She highlighted the benefits of increased support and resources that will enhance their marketing capabilities.