PropTech’s Increasing Role in Real Estate
On July 9, 2025, several high-profile proptech startups focused on artificial intelligence (AI) secured substantial funding to help reshape the future of the real estate industry. These investments underscore the growing confidence in AI’s transformative potential, as the real estate sector looks for innovative ways to enhance property valuation, streamline buying processes, and improve client engagement. PropTech companies are utilizing AI to revolutionize everything from investment strategies to personalized real estate experiences, and these recent funding rounds are set to accelerate that transformation.
PropHero, an AI-driven investment platform, has raised a significant $25 million in Series A funding. The platform matches investors with properties that align with their investment goals, using AI to predict property performance based on a range of factors including location, market trends, and buyer behavior. By harnessing data and machine learning, PropHero aims to democratize property investment, allowing everyday investors to access opportunities that were traditionally available only to the wealthiest.
Similarly, Coposit, another emerging proptech company, raised $14 million to facilitate off-the-plan home purchases with lower deposits. Using AI to assess buyer eligibility, Coposit simplifies the home-buying process, making it easier for people to enter the housing market, particularly in high-demand areas. The company aims to increase accessibility for first-time homebuyers by utilizing predictive algorithms to assess market conditions, buyer affordability, and even interest rate trends.
Another notable proptech startup, Bridgit, focuses on the downsizing market for older Australians. The company raised $14.6 million to offer AI-backed short-term loans to help senior citizens purchase homes that better suit their retirement needs. Their platform not only helps older homeowners manage their finances but also uses AI to recommend the most suitable properties based on personal preferences, location, and lifestyle.
AI Driving Smarter Investment Decisions and Property Access
AI’s influence on the real estate market is growing quickly, and its impact is far-reaching. The integration of AI tools allows real estate professionals and investors to make smarter decisions. Predictive analytics and machine learning models can assess property values, rental yields, and even future demand, giving investors a clearer picture of their potential returns. In addition, AI is helping reduce the barriers to entry for real estate investment, opening the door for smaller investors to compete in markets that were previously reserved for large institutional investors.
For buyers, the benefits of AI include personalized property recommendations. AI platforms track browsing history and client preferences to suggest properties that align with their lifestyle and financial goals. This personalized approach saves time for both agents and clients, making the home-buying process much more efficient.
The Future of PropTech and Real Estate
As more proptech companies continue to secure funding and roll out innovative solutions, the integration of AI into the real estate process will continue to expand. From creating smarter investment strategies to simplifying property transactions, AI is set to become an indispensable tool in the real estate industry. Investors, agents, and clients alike can expect to see more AI-driven tools in the coming years. These advancements are aimed at improving everything from predictive analytics for property values to automating routine tasks like market analysis, customer communications, and scheduling, further streamlining the industry.
The growing reliance on AI in real estate signifies a major shift toward technology-driven solutions that enhance both efficiency and client satisfaction. As the industry becomes increasingly digitized, proptech’s role in shaping the future of real estate is undeniable, and these startups are just the beginning of what promises to be a technology-led transformation.
